Linguistic Levels
Graphology
Graphology is the features which contribute
to the appearance of a text on a page. The graphological features of a text
determine subtle and important aspects –e.g. genre and ideology.
Graphological features include
-font (type, size etc)
-headings
-layout (bullet points, paragraphs, columns
etc)
-captions
-pictures
Ferdinand
de Saussure
Ferdinand de Saussure was a Swiss linguist who found the field of structural linguistics.
Saussure is called the father of modern linguistics. Structural linguistics is
contrast and equivalents. He came up with sign and signified. Sign is the
sounds or letters used to indicate what we are talking about and signified is
the actual concept. He said the relationship between sign and signified is
arbitrary which means no natural reason why we call a cat a cat. He also talks about synchrony which is the
complete language system at one point in time and diachrony which is how that
language has developed over time.
Iconic
sign
An
iconic sign is a direct picture of the thing it represents, although this is
often simplified.
Symbolic
signs
These
draw on an association or connotation and are usually defined by cultural
convention, based on existing cultural models.
Discourse Structure
Discourse structure is the way texts are
organised ad sequenced. Discourse
structure is one of the elements of style: those choices a language user makes
to suit context, genre, audience and purpose.
William Labov
William Labov is a sociolinguist who studied at Harvard University. Labov
and Waletzky’s introduced a narrative theory based on the study Labov conducted
in Harlem. They say that narrative means consisting of two temporally clauses
so that reversing the order of the clauses would change the story.
They introduced six narrative categories:
1-Abstract-indication that a narrative
is about to start and the speaker wants a listener’s attention.
2-Orientation-who, what, where and why
of the narrative. Set the scene by providing contextual information.
3-Complicating action-the main body
providing a range of narrative detail
4-Resolution-final events to give
narrative closure
5-Evaluation-additions to the basic
story a highlight attitudes the listener’s attention at important moments
6-Coda-a sign the narrative is
complete
Examples of Discourse Structure:
Non-sequenced lists-notes, to do list
Sequenced lists-recipes, terms and conditions, instruction manual and script
Logical arguments-persuasive article and debate
Problem-adverts
may establish a problem
Desire-fulfilment-advertisers may make us feel desire before offering to provide us with
fulfilment
Analysis&explanation-school essays
Narrative accounts-news reports and shorts stories
Pragmatics
Pragmatics is the study of the intended
meaning of a text.
Paul Grice-Grice's Maxims
Paul Grice was born on the 13th
March 1913 in Birmingham, England. He says when we communicate we assume that
we and the people we are talking to will cooperate to achieve shared
conversational ends.
The four maxims which Grice says we all try
to adhere to in conversation are:
Quantity-use an appropriate
amount of detail
Quality-speak
the truth and do not knowingly mislead
Relevance-keep
what is being discussed relevant to the topic
Manner-avoid
vagueness and ambiguity
Politeness is known as a super maxim, in that
people are mindful of others personal or face needs in conversation.
Goffman:
Positive face-associated with feeling valued and appreciated
Negative face-desire to feel independent and not be imposed
The four aspects of context can all affect
pragmatics:
Physical context-the setting of a conversation-library, football field etc
Epistemic context-the background knowledge shared by a speaker and his/her audience-the
basic rules of basketball
The information that has already been shared in the discussion is known as linguistic context-all background, topics
of conversation and intonations
A sarcastic, sad or joking tone of voice
can easily change the meaning of a sentence
Lexis
Lexis means the individual word choice. It is
also the collective term for the word stock or vocabulary system of a text.
Lexis might also be used to create imagery or
to create a mood. Emotive lexis-words used to evoke emotions in the reader
or exaggeration might be used mostly in a piece of persuasive writing. For
a newspaper article there might be a lack of emotive lexis, in an attempt to be
detached.
This is a transcript of a conversation
between three boys playing a video game. Louis is playing and James and Greg
are watching.
Louis: and now (.) just watch (1) watch me
kill him
James: [laughs]
Greg: throw your | light saver
Louis: | No (.) death by force grip is way
better (.) slower
In the transcript, a semantic field
of fighting is created through the lexical choices such as: kill,
throw, saver, death, grip. It is affected by the context.
Other Lexical Terms:
-Monosyllabic (one syllable)
-Disyllabic (two
syllables)
-Polysyllabic (more than two syllables)
-Low/high register (higher=posher/more
formal)
-Low/high frequency (higher=more commonly
used)
-Slang; colloquialism; cliché; taboo; jargon
Antonym-opposite
in meaning
Hyponym-used to designate a member of a class
Semantics
Semantics is the study of word and phrase
meaning. Semantics can be applied to different kinds
of symbol systems, such as computer languages and similar coding systems.
It is important to recognize the generally
accepted meaning of a word or term rather than the literal meaning. The term
“water pill” is an accepted term for a kind of diuretic. These pills are often
taken by people who are retaining too much water in their bodies. If we were to
look at the literal meaning of the word “water pill,” the term would seem to
indicate a pill filled with water. It is quite the opposite; when the pill is
ingested it causes a person to lose water.
Writers often play with semantics to create
interesting stylistic effects or to create a style suited to a
particular context or audience.
Other Examples of semantics:
-Crash can mean auto accident, a drop in the
Stock Market, to attend a party without being invited, ocean waves hitting the
shore or the sound of a cymbals being struck together.
-A human can be referred to as a male,
female, child, adult, baby, bachelor, father or mother.
-The word motion can mean walk, run, fall,
plod, hurry or fly.
-The word create can mean build, make,
construct, erect, compose or imagine.
-The word on can have many
meanings, such as - on call, on the roof, on cloud nine, on edge, on fire, on
purpose or on the phone.
Phonology
Phonology is the study of the sound system of a langauge. E.g. onomatopoeia, rhyme etc.
Phonetics - the actual sounds of speech considering how sounds are physically articulated and language phonomea (accents).
Phonemes - an individual sound studied without all its complexities and possible variations.
Why is phonetics useful?
-Helps understanding of differences between speech and writing - mode.
-Insight into public attitudes toward langauge variation (accent variation and stereotyping)
Orthography - technical word for spelling
Consonant groups:
Plosives - b,p,d,k,g
Fricatives - f,vs,z,sh (vibration)
Africates - ch (church), dj (judge)
Nasals - m,n,ng
Approximates - r,j,w
Phonetic Representation
Saussaure and semiotics - claim there is no relationship between the sounds we make or the written symbols we produce and the thing being described.
Lexical onomatopoeia - works on our ability to draw similarities between the sounds of the words and the real words - e.g. crash
Non-lexical onomatopoeia - equally draws on similarities between a sound and the real word - e.g. grr
Ellision - when sounds are left out - e.g. library - libry
Assimialtion - when sounds that are next to eachother become more alike - e.g. handbag - hambag
Liaison - a sound is inserted between words or syllables to help them run together more smoothly - e.g. motherate - mother rate
Phones - general term for speech sounds
Allophones - the different speech sounds of a phoneme